In 1961, Joe Reda started his career in life insurance at the Holland Life Company. In a very short time, Joe's passion for his work and drive to succeed earned him the distinction of being a leading broker across Canada.
In 1974, Commercial Union Life acquired Holland Life Company. Sensing the need to forge a new ground, Joe became president of his own brokerage company, Groupe Reda Inc.
Over the years, the company developed an undeniable reputation in the life insurance industry, particularly in the Italian community.
By offering a multitude of services, superior products, innovative solutions and unparalleled expertise, it has become a leader in its field.
Being a man of commitment, professionally and socially, Joe Reda was an active member of various associations including the CIBPA (Canadian-Italian Business Community Foundation of Quebec).