About Us


Joe Reda

In 1961, Joe Reda started his career in life insurance at the Holland Life Company. In a very short time, Joe's passion for his work and drive to succeed earned him the distinction of being a leading broker across Canada.

In 1974, Commercial Union Life acquired Holland Life Company. Sensing the need to forge a new ground, Joe became president of his own brokerage company, Groupe Reda Inc. Over the years, the company developed an undeniable reputation in the life insurance industry, particularly in the Italian community.

By offering a multitude of services, superior products, innovative solutions and unparalleled expertise, it has become a leader in its field. Being a man of commitment, professionally and socially, Joe Reda was an active member of various associations including the CIBPA (Canadian-Italian Business Community Foundation of Quebec).

Joey Reda

A life long Montrealer, Joey Reda received a DEC from Champlain College in Social Studies. His drive led him to Groupe Reda in 1996 where he quickly earned his stripes through hard work and proactive thinking. That same year, he obtained a Certificate for the Life Underwriters Training Program. Always eager for more knowledge, Joey completed the Canadian Securities Course two years later contributing to the firm's reputation for providing professional excellence.

Today, Joey's primary role is to build new client relationships on a solid foundation of respect, personalized service and expert advice. In his spare time, Joey operates a dojo(School) in Kyokushin Karate applying those rules of discipline and focus to his work.